eDreams.net Evaluation
and Homepage Redesign
Deliverables:
Heuristic evaluation
User research testing and data
Actionable recommendations
Homepage redesign
Role:
UX researcher & designer
Tools:
Figma
Project Summary
The Challenge
Process
eDreams is a travel agency that allows users to search and compare flights, book hotels, explore vacation packages, and reserve rental cars. They are known for offering low cost options and for being one of the largest travel agency websites.
eDreams' website has usability issues such as unclear pricing, complex navigation, and overwhelming subscription ads that reduce trust and limit conversions. A heuristic evaluation and user research is needed to identify specific pain points and create solutions.
The project began by creating a user persona and problem statement. A heuristic evaluation was made and user research was conducted. Key findings were identified and recorded. Next, a user flow and wireframes were made, ultimately leading to a homepage redesign.
© 2026 Allyson Jones