Responsible Technology and
Society Lab Parallax Design
Deliverables:
SWOT and competitor analysis
Branding and creative direction
UX and web design prototype
Role:
Brand lead + creative director
Tools:
Figma
Adobe Illustrator
Project Summary
The Challenge
Arizona State University's Responsible Technology and Society (RTS) Lab is a new student and faculty-led laboratory dedicated to educating and conducting new research on responsible technology, ethical innovation, and the impact that humans and technology have on each other. The goal is to create a clear, cohesive brand identity and website that communicates the lab's mission and positions it as a leader in ethical human-centered research.
Without an established brand identity or creative direction, the RTS lab lacks a cohesive visual presence that clearly communicates its work.
Key Design Decisions
After stakeholder and team feedback, we decided to pursue a Parallax web experience because it creates a more engaging and innovative storytelling experience while still keeping everything clear and easy to follow. Additionally, the visuals were designed to make the lab's website stand out and leave a lasting impression on the user.
Competitor + SWOT Analysis
Typography, Color Palette, and Logo System
© 2026 Allyson Jones
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